Improves the appearance and positioning of web pages in search results

What Is Search Engine Optimization?

The process of enhancing your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The finer visibility your pages have in search results, the more likely you are to get the attention and attract prospective and existing customers to your business.

In other terms, a good SEO strategy is neccessary for improving the quality and quantity of traffic to your website.

Why is SEO important?

Organic search results: The unpaid listings on a search engine results page (SERP) that the search engine has found out are most important to the user’s query. Organic search results are unique from these ads in that they are positioned based on the search engine’s organic ranking algorithms rather than advertiser bids.

Quality of organic traffic: You can influence all the visitors in the world, but if they're navigating to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, those visitors are likely to exit your site without completing any conversions.

Quantity of organic traffic: The number of users who enters your site via organic search results. Users are far more likely to enter on search results that appear near the top of the SERP, which is why it’s important to use your SEO strategy to rank suitable pages as highly as you can.

Benefits of SEO

Here are few reasons why you should recognize leveraging organic search for your business.

  • Brings in more customers through organic search
  • Creates a trustworthy web experience for customers
  • Encourages you to focus on user experience
  • Improves brand awareness
  • Helps keep you informed
  • Done on a budget
  • Trackable
  • Benefits other marketing initiatives